Visibility

Visibility

Passing traffic, trees, foliage, power lines, and street signs can limit the visibility of your sign. Before deciding on the placement of your sign, look at your store from the same angles as your future customers would.

Conspicuity helps someone distinguish your sign from its surroundings. Proper color, typeface, and lighting are all ways a sign can distinguish itself from busy surroundings. You have only a few seconds to grab the attention of passing drivers.

Signs placed amidst many visible objects may blend into the background to the point that they become invisible.
Even large signs, if not designed and placed with care, can be overlooked.